Archive for August, 2009

The revamp is complete

Tuesday, August 11th, 2009

After several weeks of reworking the Websting.com website I think that the re-do is finally complete.

Once a year I try to give the Websting mhelpdesk
site a complete content overhaul. There are several reasons that I do this but one of the first reasons that come to mind is the effect that a content overhaul has on my search engine results. I discovered early on that whenever I make the attempt to freshen things up on my websites that this usually results in a spike of added traffic to my site.

Prior to my yearly re-do I usually try to evaluate the search traffic that is coming to my site. I do this by closely examining the traffic stats and taking note of the top keyword traffic that I am receiving. This information can easily be attained by opening up my webstats program that is attached to my site and going directly to the “searh terms” section for each month. If all is going as planned I usually won’t see too many surprises. With any luck the keywords that are being searched to find my site are exactly what I might expect. I like to take a closer look and see how these keywords are converting into new business, usually, this is where I find that I need some help.

While I have had some candosuccess achieving my keyword goals I usually find that I could do much better on my conversion goals. This means that I am making the right decisions as to my keyword placement throughout the site but when prospective customers type my chosen keyword into Google or any other competing search engine they will click on the link that gets them to my site but once they are there they will just look around at a few pages and then leave, totally bypassing the order forms that I have worked so hard on.

The Search Engine Optimization game is a very daunting task, while you might be pretty good at one portion of the process you might need some real help at other stages in the process. Personally, I know that I have always had a little trouble converting the traffic so I give it my best shot at bringing as many visitors as I can to the site. I have always felt that if I can increase the number of visitors to the site that this will at least add a few new buying customers. However, I have long been convinced that if I could just do a better job of converting my site traffic into new customer sales that I would not need to spend so much time bringing the untargeted traffic to my site and I could spend a little more time actually producing new client websites as opposed to just generating new traffic to my site.

In an attempt to improve my conversions I have shifted my main focus back to the real estate market. My sales and marketing training has provided me with the knowledge that if I focus on a specific niche that this should help my conversion rates. Over the years I have been gradually expanding my niche to include the mortgage industry and the small business start ups. This did a pretty good job of adding some additional visitors to the site but I now feel that it just left some of the real estate prospects more than a little confused. By bringing my core focus back to real estate I feel that this will not only show prospective customers that Websting specializes in real estate related web design but this should also help to show Google and other search engines that Websting is an authority on the subject of real estate web design. My theory is that if I can get Google to send my site more specific keyword traffic that this traffic should convert to sales a little better. If Google thinks that that I am enough of an authority on the subject to increase my rankings for the real estate web design traffic then this should also be the case with prospective new clients. If new prospects think that I am an authority on the subject of real estate web design then this, in theory, will bring better conversion rates to my sales efforts.

For now, the new content overhaul is complete and the targeted traffic has increased. As for the sales conversions, only time will tell if I got it right.

Long Island MLS (MLSLI)

Monday, August 10th, 2009
We are continually striving to meet the market coverage needs of our clients.

Websting can provide the Long Island MLS (MLSLI) with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.

Garden State MLS (GSMLS)

Monday, August 10th, 2009
We are continually striving to meet the market coverage needs of our clients.

Websting can provide the Garden State MLS (GSMLS) with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.