Archive for November, 2009

Understanding RSS News Feeds

Friday, November 20th, 2009

RSS News Feeds are one of those things that are extremely useful and easy to use, yet I am starting to wonder if they are ever going to get the hype that they truly deserve. RSS has been around for several years and allows you to “syndicate” the content of your website out to the masses. The acronym RSS stands for “Really Simple Syndication”.

After spending years trying to figure what RSS is and how it works I have come to the conclusion that it is anything but simple. In fact, I have almost given up trying to figure out how it works, completely. Through time, I think that I have finally figured out the “really simple” part. Once you have the tools in place that are required to read RSS news feeds, they really do make reading your favorite content easy. For me that time came when I could start reading RSS news feeds on my mobile phone. The Internet speed for my cell phone used to be quite slow and it would take too much time and effort to load up a web page and read the news. I discovered that I was able to download an “RSS Reader” to my cell phone that all of a sudden brought the news to me much quicker and with much less effort. Cell phones have done a great job over the years of giving you access to your email and as it turns out with RSS news feeds it is just as easy. On my cell phone the RSS Reader button sits right next to my check email button, if I hit the check email button it will miraculously bring in all of my emails for me to read. The same now works for my RSS news feeds, if I hit the RSS reader button all of the newest content from my favorite websites will get sucked in. They will come in in an organized easy to read fashion and they will automatically clean up so that I do not have to delete, forward, reply, and organize the way that I do within my email client. In a way it has gotten easier to check the latest news than it is to check my email. The best part is that it is not only limited to news. I have mine set to pull in from several different content sources, sort of creating my own mini little newspaper/magazine.

I hope that this helped you understand what RSS News Feeds are. I still have no clue how it works but I can tell you that most blogging software will automatically generate an RSS news feed with every posting. This is just another reason that I have started using WordPress blogging software for ALL of my sites. Make sure you check our computer software review site.

Understanding Your Webstats

Saturday, November 7th, 2009

As a website owner you should be spending some time testing out new Search Engine Techniques and looking at you webstats to see the results of your efforts. These two tasks alone are what can make or break the successfulness of your online marketing campaign.

One of the first things that you should do when you start up a new website is to know where your stats pages are located. Most all websites these days come with some form of webstats program attached to them, make sure that you know how to access yours and make sure that it is turned on. This is a very basic start but I am often surprised at how many website owners do not know how to access their SEO stats application.

The webstats application provides you the web owner with a variety of valuable information. It tells you what pages of your website are getting looked at and when. It tells you where the traffic is coming from and where it is going to. When I first started analyzing these pages I did not really understand the true value of the information that they contained. As my websites mature with time I am able to notice the trends that are occurring. These trends are most always related to any efforts that I used to update or market my site.

My foremost concern has always been to the number of visitors that come to my website. I have always felt that a successful website should show growth in the number of visitors over time. The reason the number of visitors should increase is because this shows that the website hasn’t just sat stagnant and that some efforts have been done to increase the traffic i.e., adding new and fresh content to the site and using some link building techniques. For more info please visit : www.seocompanysurrey.net

Most webstat professionals talk a lot about conversion rates but I will save that subject for another day. I have always concentrated on increasing the number of visitors with the opinion that if I get enough visitors the sales will come. This may not bode well with my conversion rates but in order to find out the best way to increase my conversion rate, I need the traffic to do so. Learn more about search engine optimisation from Red Lion web Design Cardiff

It is important to understand the capabilities of your webstats program. There are several that are available on the market today and each one of them offers a different solution. For example, many of my websites come with the Webalizer application attached to the website, this program works great for giving me the basic information but lacks when I am looking for a more detailed view. In this instant I like to use Google Analytics, this application provides all of the information that I need to keep up to date with where my web traffic is coming from, however, the one downside to this program is that it does not provide real time information. This means that it calculates my web traffic on a nightly basis so the best results after that I can compare home insurance companies and see are yesterdays. This normally works fine but I must admit that when when you get real time information you get pretty spoiled. The information can often get addicting, knowing who is looking at your website right now and where this traffic is going. The bad thing about the real time stats programs is that they often cost real money for the application and unless you are trying to sell a lot of products instantly I have always had a hard time forking up the extra money. I have always tested out other free alternatives but I must admit that all the free alternatives have been a bit problematic with the exception of Google Analytics and JP Morgan Chase Goldman Sach which is by far my favorite.

The moral of this posting is that you should know your webstats, this is the key element that will help make your website successful.

South Jersey Shore Regional MLS (SJSRMLS)

Friday, November 6th, 2009
We are continually striving to meet the market coverage needs of our clients.

Websting can provide the South Jersey Shore Regional MLS (SJSRMLS) with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.

REInfoLink (REIL)

Friday, November 6th, 2009
We are continually striving to meet the market coverage needs of our clients.

Websting can provide the REInfoLink (REIL) with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting and Michael Manis of Florida, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.

Multi-Regional MLS (MRMLS)

Friday, November 6th, 2009
We are continually striving to meet the Market sizing needs of our clients.

Websting can provide dreamhost coupons and the Multi-Regional MLS (MRMLS) with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.

Desert Area MLS

Friday, November 6th, 2009
We are continually striving to meet the market coverage needs of our clients.

Websting can provide the Desert Area MLS with automated featured listings, email listing alerts, and MLS property search to your existing website.

For more information about Websting, or to subscribe for IDX services for your website today, contact us or call us at 1.877.878.2340.

What are Content Landing Pages?

Sunday, November 1st, 2009

Now that I have my website re-do pretty much complete I need to keep my momentum going and work on my landing pages. I have read numerous articles describing landing pages but for some reason the concept never seems to sink into my brain. I am more of a show me and I will believe it kind of guy and I need to have things proven to me before I can fully understand what is going on.

I have had my website Websting.com for many years now and the site has gone through several revisions. With each revision I try to freshen up the old content and add on some new information as well. In general, I try not to get rid of anything that was there before and I now have years worth of content sitting on my server that is basically collecting dust. When I do a website overhaul I usually end up with a big mess in the backend folders of my website, I always try to keep the content alive but many of the links and images get lost in the shuffle.

As the years go by I have noticed a steady flow of incoming traffic to my website that is heading into my older out of date pages. When I look at the pages that this traffic is heading to I am often embarrassed at the results that my new guests are receiving. It has gotten a little better over the years as my PHP skills have increased and I have learned a few ways to keep the fluidity of my site going. At least newcomers usually have the opportunity to head to the home page to find out more about who I am and what it is that I do, but that is about where it ends.

I have recently been attacking my statistics results with feverish desire to fix ALL of the pages that my new guests are receiving. I simply look at my stats page and start by cleaning up all of the most viewed pages, and the efforts seem to be working in a very positive way. For starters, it appears that my number of pageviews seem to be increasing and better yet my visitor stats are on the rise as well.

Things are also paying off where I am offering affiliate advertising and sales. I have come to realize that I have a lot of content on my site and many people are arriving on my site from various search terms. After reviewing some of the search terms that these people are using to come to my website I know that the services that I am offering will not be what many of these people are looking for, from there I look for other affiliates that might fill this gap.

I truely enjoy adding the relevant content to my site. I understand that the content that I add might also trigger other search terms that people are looking for in other markets. Therefore, I try to fulfill their needs and everybody seems to win. I get increased traffic to my website and many increased sales, and I try to offer a solution for the others.