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Understanding Your Webstats

November 7th, 2009

As a website owner you should be spending some time testing out new Search Engine Techniques and looking at you webstats to see the results of your efforts. These two tasks alone are what can make or break the successfulness of your online marketing campaign.

One of the first things that you should do when you start up a new website is to know where your stats pages are located. Most all websites these days come with some form of webstats program attached to them, make sure that you know how to access yours and make sure that it is turned on. This is a very basic start but I am often surprised at how many website owners do not know how to access their SEO stats application.

The webstats application provides you the web owner with a variety of valuable information. It tells you what pages of your website are getting looked at and when. It tells you where the traffic is coming from and where it is going to. When I first started analyzing these pages I did not really understand the true value of the information that they contained. As my websites mature with time I am able to notice the trends that are occurring. These trends are most always related to any efforts that I used to update or market my site.

My foremost concern has always been to the number of visitors that come to my website. I have always felt that a successful website should show growth in the number of visitors over time. The reason the number of visitors should increase is because this shows that the website hasn’t just sat stagnant and that some efforts have been done to increase the traffic i.e., adding new and fresh content to the site and using some link building techniques. For more info please visit : www.seocompanysurrey.net

Most webstat professionals talk a lot about conversion rates but I will save that subject for another day. I have always concentrated on increasing the number of visitors with the opinion that if I get enough visitors the sales will come. This may not bode well with my conversion rates but in order to find out the best way to increase my conversion rate, I need the traffic to do so. Learn more about search engine optimisation from Red Lion web Design Cardiff

It is important to understand the capabilities of your webstats program. There are several that are available on the market today and each one of them offers a different solution. For example, many of my websites come with the Webalizer application attached to the website, this program works great for giving me the basic information but lacks when I am looking for a more detailed view. In this instant I like to use Google Analytics, this application provides all of the information that I need to keep up to date with where my web traffic is coming from, however, the one downside to this program is that it does not provide real time information. This means that it calculates my web traffic on a nightly basis so the best results after that I can compare home insurance companies and see are yesterdays. This normally works fine but I must admit that when when you get real time information you get pretty spoiled. The information can often get addicting, knowing who is looking at your website right now and where this traffic is going. The bad thing about the real time stats programs is that they often cost real money for the application and unless you are trying to sell a lot of products instantly I have always had a hard time forking up the extra money. I have always tested out other free alternatives but I must admit that all the free alternatives have been a bit problematic with the exception of Google Analytics and JP Morgan Chase Goldman Sach which is by far my favorite.

The moral of this posting is that you should know your webstats, this is the key element that will help make your website successful.


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We would like to offer you a Free Property Address Website. Just fill out the "Free Property Address Website" order form and we will send you your new log in information
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