A lot of time, energy, and expense goes into the creation of a new website and I can fully relate to the belief that once the site has been created all that needs to be done now is to sit back and watch the visitors come in. Unfortunately, this is far from what really happens. Just like with any new brick and mortar business you need to add your new website to your marketing distribution. You need to let the world know that your site exists. Whether it be in your direct mail flyers, postcards, business cards, or wherever you are currently advertising your business, you need to advertise your new site. The options available are endless and I have determined that they ALL work. The only thing that doesn’t work is spending a lot of money to do so. It is for this reason that the whole process of marketing always amazes me. At what point do you find it worth it, and what are the results for putting your name on a blimp? Does this actually work? The same questions can be asked for a newly developed website. Where should you start your marketing process, by going right to the search engines and plucking down money, trying to buy visitors to your site?

There are enough relatively inexpensive options available to get the word out, but the bottom line is, you need to get the word out.