Every time that I open a new article or newsletter, they are always referring to some new technology that has come out or even a new way to manipulate an old technology to my advantage. I usually peruse through these just trying get a quick understanding of what they are talking about and then I file the information away in my brain for later referrence. The problem lately is that my brain seems to be on overload. I got into this business a few years ago as a salesman who liked making websites and as time progresses I am forced to feel that my savvy, friendly sales skills have moved aside and are being taken over by GEEK. I get excited when I wake up in the morning wondering what new thing that I can test out or try to implement into the next new clients website. The thought of conquerring a new computer language now excites me. My bookshelves are littered with books like “How to Blog”, “What is RSS”, “How to Maximize SEO”. To the average person these books would make no sense, to me, they have become my operations manual. Through books such as these I have established my guidelines that will make the websites that I develop more successful. I have learned that “Content is King”, “News Syndication is Valuable”, and “Search Engines should not be Ignored”. My point that I am trying to make is that technology is always changing and to be successful you need to stay on top of your game and always look to educate yourself to better your skills. If you hesitate for five minutes your competition could easily eat you alive.